16 hours and counting: Edmonton real estate review site to launch

Well, it’s finally [nearly] here! www.what-customers-say.com is set to launch by 8am on Wednesday, August 27, 2008 —- yup, that’s tomorrow. Lance and Steven have worked out all the technical bugs (Dave plans to do a visual QA post-launch), and now it’s just up to us to get the site as smooth as possible… and then Steven ‘flicks the switch’, and it’s live. (Of course, no, it’s not just that easy —- but that’s how this writer makes sense of it.)

What will what-customers-say.com do for Edmonton realtors and buyers/sellers?
Homebuyers and homesellers in Edmonton, Sherwood Park, Spruce Grove, St. Albert, Leduc, Camrose, Wetaskiwin, Ponoka, Morinville —- well, let’s just say anywhere in the relative vicinity of Edmonton —- will be able to rate their realtors (past and present) in about 3 minutes. And then we (What-Customers-Say.com) will donate $1 per review to the Edmonton Humane Society.

Homebuyers and sellers will also be able to find a new realtor and/or compare their current realtors to others out there. (Advanced comparison features to follow shortly.)

As for the realtors… well, basically, this is an online reputation manager. (There was an article about reputation management as the business/marketing tool of the future here.) It also helps the great realtors rise to the top, so it works like easy, inexpensive online marketing.

Where will it be?
Well, we’re based out of Edmonton, Alberta, Canada… but it’s for the Web, so, um, everywhere. We’re hoping to start and stay local until we can really understand what users & realtors want and expand based on our learnings. We’re in no rush here —- we’ll move as quickly as the market wants us to.

Then… hopefully on to Calgary, Ft. McMurray, Lethbridge and all the areas in Alberta in between.

Looking forward to the launch……..