Big Win for Trulia

Is this the tipping point for Trulia?

CNNMoney has incorporated Trulia’s search engine into its Best Places to Live site to power the homes for sale function. Readers can search real estate city by city or from any page on the site through a search widget.

This is a pretty big win for Trulia. One of the site’s biggest weaknesses, is that it suffers from a lack of widespread consumer brand awareness. Outside of Internet-savvy home buyers and real estate 2.0 professionals, very few people I talk to have even heard of the site. Its Puget Sound rival Zillow, on the other hand, enjoys much greater mainstream recognition “” largely due to its relentless and shrewd public relations campaign.

Trulia’s deal with CNNMoney, which itself is part of the greater TimeWarner media empire, means many more consumers are going to be exposed to the Trulia brand. And if this plays out the way I’m sure they hope it will, this could be a huge traffic driver to their site.

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