ByTheOwner August 2007 Webstats - FSBO Visitors Increase 57%

ByTheOwner.com’s website statistics for the month of August 2007:

Website visitors increased from 463,560 unique visitors in August 2006, to 729,036 in August 2007. This is a 57% increase in unique website visitors from August 2006 to 2007.

Pageviews increased from 5.0 million page views in August 2006, to 6.5 million pageviews in August 2007. This is 30% increase in pageviews from August 2006 to 2007.

Unique visitors and pageviews are the two most useful statistics when it comes to measuring the exposure you will receive from a For Sale By Owner website. Unique visitors is the number of individual people coming to look for properties on the site. Pageviews is the number of pages that those visitors look at. On ByTheOwner.com in August 2007 we had 729,036 unique visitors and they looked at 6.5 million pages. This means each visitor looked at approximately 9 pages.

Some websites claim to have a certain number of “hits”. This is not a valid measure of website activity, because a “hit” can be counted a number of different ways. For example, if a page has 30 images on it, and one person goes to that page, it could be counted as 30 “hits”. This would be like saying ByTheOwner.com received more than 173 million “hits” in August. ByTheOwner.com does not quote how many “hits” we receive because it is not a valid stat. Unique visitors and pageviews are the only real measure of website activity.

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