Home Staging is NOT Decorating

It’s “¦
“¢ refreshing, reducing, rearranging;
“¢ a process of preparing any home regardless of price, size or location;
“¢ selling the space “¦ not the “stuff”;
“¢ an essential marketing tool to sell a home in less time and for more money.

On average, staged homes sell in half the time than non-staged homes.

Considered an indispensable marketing tool in other metropolitan areas, home staging in the Portland/Vancouver Metro Market has been confined to high-end homes “¦ until now. With nearly 4 million homes on the market nationally, sellers MUST work harder to attract buyers.

Staging Occupied Homes

We are the home staging experts in Southwest Washington and Portland, Oregon and bring the style and simplicity necessary for buyers to connect with the home and we work within your budget. As Certified Staging Professionals and home staging experts, we look at your home through the buyer’s eyes and use your existing furnishings and accessories to accentuate the architectural strengths of your home while minimizing its weaknesses.
Think of it this way “¦ when you list your home, it becomes a “product.” Which one would you buy?

We stage a home using a three-step process: Step 1 is the consultation and is a thorough room-by-room evaluation — similar to what a home inspector does, but we look at the room through a buyer’s eyes and make recommendations for the home seller. The recommendations are Step 2 — “the homework” that the seller does to prepare the home for sale. Step 3 is “Showcasing” and is what everybody sees on TV where stagers come in an “move the furniture around.” Showcasing a home is like merchandising a display at Macy’s. When showcasing a home, we choose and arrange the furniture to attract they buyer in to see the selling features of the room — the view, the fireplace, the molding, the hardwood floors, etc.

So the next time you’re ready to list a home for sale, remind the home seller that their home is a product and that they want it to look better than everything else on the shelf!

This post was found on StagingWeblog.ca
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