Homes.com Posts Record Web Site Traffic

Homes.com, announced its highest Web site traffic in the company’s history. Based on comScore Media Metrix’s monthly analysis, Homes.com experienced significant growth in both Web site visits and unique visitors, showing an increase of nearly 13% in unique visitors between June 2007 and August 2007, and a 40% increase in year-over-year unique visitors.

According to the company, Homes.com attributes its growing success to a number of business initiatives, including redesigning the Web site and carving out a niche for itself in customer service. “It has always been our goal to facilitate relationships between home buyers and REALTORS,” said Jason Doyle, Homes.com general manager.

Stevan Cirkovic, Homes.com director of product development explains, “Our steady and continuing increase in traffic indicates that the Homes.com redesign in April 2007 was a turning point. We are utilizing the same principles to improve our site that we recommend to our clients. The optimization of content to be more search engine friendly and the addition of home buyer tools are paying off.”

The August com Score report shows the Internet audience for the real estate industry as a whole has declined 3.7% in 2007. Despite this decrease, Homes.com has grown 2.8%. Homegain.com, normally an industry leader, lost 20% of its audience in August.
Homes.com, a division of Dominion Enterprises, is one of the nation?s leading providers of online real estate services, including property listing exposure, Web site development and innovative marketing solutions.

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