How do you advertise a Web site?

So, I’m a Web writer, and everyone involved in What-Customers-Say.com is totally involved in the Web and has been for years and years.

But here we are, trying to determine what the best advertising/marketing media are for getting people to the site to rate their Edmonton realtors (or other local real estate agents)… and we’re stuck. Well, we’re torn, actually. Lots of ways to advertise… but print has an intrinsic disconnect from online (I mean, would you really read a URL on the back of a bus, finish your commute and remember to login from home or work to rate your realtor? doubt it). And online… well, online ads, like PPC, are great for the find-a-realtor section of the site… but not so great for people who want to rate a realtor. 

So we’re thinking Facebook. 

And PPC. 

And we’re still not sure. But print is… well, why do print when you have a Web site and are targeting people who are online (and more likely to adopt). 

Maybe bus ’seventy posters’ and other things like that later, when we have critical mass and just want to get the not-so-low-hanging fruit.

Must go help bug the realtor profile page now. Here’s hoping for a late Tuesday, early Wednesday launch. (Yes, next week!)

Joanna of www.what-customers-say.com