Tips to Successful Real Estate Open Houses in a Slow Economy
- 22.05.2008
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In the last 18 months there has been a higher inventory of unsold homes. That has contributed to an increase in the use of open houses as a sales tool. It is an effective way to get the word out in the immediate neighborhood about your property. Also, your neighbors can be your best sales team because they know people - friends, family, and colleagues - who might like to live nearby.
More People Going Online to Find Open Houses
We’ve seen a shift in buyer behavior over the last few years. They are doing more on-line research, which makes it easy to find open houses listed. When they like a property that has an open house scheduled, they will go to the open house. Then, if they like the property, they will come back with their agent for a second look. Make sure you have an Open House information displayed on your Fizber listing (Manage Listing -> Edit house details -> Open house).
Open Houses Motivate Potential Buyers
An open house can be a good way to motivate hesitant buyers who are already interested in the home. It lets those interested buyers know they may suddenly have some competition, and that can be all you need to get an offer on the table.
Open house are also one of the few ways to attract ?impulse buyers,? the kind of buyer who sees a house for sale, takes a good look at it and falls in love with it.
More Time for Open Houses in a Slow Market
Open houses are more common now than they were a few years ago in a slower real estate market.
More Tips to Successful Real Estate Open Houses:
- Sunday afternoons are the best times for attracting visitors to an open house.
- Mail post cards to invite neighbors and prospects. Also list in the local newspaper and on Websites.
- Be sure the home for sale is as clean and neat as possible for the open house.
- Empty the garbage cans, clean out the closets, get rid of the clutter and polish the bathroom fixtures. Think model home.
- Think of creative ways to attract word of mouth marketing that could lead to a sale.
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I have never heard this expression open house what does it mean is it an American expression. I am a realtor and it’s the first I’ve heard of it.