Using Color Psychology to Sell Your Home
- 22.10.2008
(No Ratings Yet)
Loading ...
When painting your home for resale, choosing the right colors can make a huge difference in your paycheck at closing. For instance, did you know that the exterior color of houses selling most quickly is a certain shade of yellow, but that choosing the wrong shade of yellow can kill a sale?
The Psychology of Exterior Colors
When choosing exterior colors, take the sales price of your home into account. Certain colors, especially muted, complex shades, attract wealthy or highly-educated buyers, whereas buyers with less income or less education generally prefer simpler colors. A complex color contains tints of gray or brown, and usually requires more than one word to describe, such as “sage green,” as opposed to “green.”
On the other hand, simple colors are straightforward and pure. Generally, houses in the lower price range sell faster and for higher prices when painted in simple colors like yellow or tan, accented by white, blue, or green trim.
The Psychology of Interior Colors
Using colored, rather than bland, white walls will increase your profit potential. A room painted white only appeared larger to a few people when compared to an identical room painted in color “ and the perceived difference was only about six inches! Most people also look better when surrounded by color, and feel happier, and since buyers pick houses that make them feel happy, that knowledge can put dollars in your pocket at closing!
Entryways should bring the exterior colors into the house. Repeating shades of the exterior throughout your home will make the entire home seem to be in harmony. Living and family rooms painted in a slightly lighter shade of the exterior color will ensure that you’ve picked a color your buyers like, because if they didn’t like your exterior colors, they wouldn’t have bothered to look inside. If they loved the exterior colors, they’ll love the interior, too.
When choosing interior colors, consider the use of each room. For instance, kitchen and dining areas that are painted in “food colors,” such as coffee browns, celery greens, and scrambled egg yellows, feel natural.
Since, deeper shades of color imply intimacy and serenity, you might want to paint master bedrooms a medium shade of green or blue for warm selling seasons, and rouge red for cooler weather. Other bedrooms can be painted in creamy tones of green, blue, or a pale shell pink.
Selling Season
Always consider your selling season (the time of year you’ll be marketing your home) and climate when choosing colors. Estimate the amount of time you’ll need to get your home ready for sale, and then add on extra days for unexpected delays. Use cool colors, such as blues, greens, and grays, to sell during spring and summer, and warm colors, such as yellows, reds, and maroons, when selling in the fall and winter.
