I often now receive inquires about home staging, from home sellers all over the country, that typically start by asking a question such as, “Can you give me a little information on how staging works and what staging a home costs?” Since so many start their inquiry with the same question, I thought it would […]

So my home selling pets, would you like to pick a house stager but are not sure which in the bunch to hire? Plus does the fact that when you think about it, it seems like there are more and more people becoming Home Stagers almost overnight?
Well, you are right; it can be a […]

In the 4 years I have been staging, I now notice a new trend taking place… the number of calls we get directly from home sellers, prior to their hiring of a Realtor, is on a sharp rise. But the odd thing is that while staging has been out there now for a number […]

The way many Realtors and home sellers rely on pricing as a marketing strategy for home selling is not entirely all it is cracked up to be. Believe it or not there is a simple yet profound parallel lesson both Realtor and seller can gain from the way Lay’s potato chips are packaged, priced, marketed […]

Even though America is a consumer society, it’s an odd fact that the typical home seller does not view their property as a product for sale in a marketplace. Because this is so, many home’s sales end up languishing. But this need not be the case.
Basic old fashioned marketing principals teaches that how a […]

Earlier this week I received a phone call from a desperate a home seller looking to home staging as marketing solution that would help finally sell his $499,000 town home… that had been on the market for over 1½ half years. Right from the start, the caller was frank and wanted to make sure I […]

Are you having a hard time determining where to start your own home staging and just what exactly are the best home staging tips? Well… I feel your pain and totally understand.
When I Googled the phrase “home staging tips” today my search I ended up with 29,300 results. WOW, if you even ask this home […]

CURB APPEAL… well I am sure every home seller has heard about how important it is. But the truth is there just is not as much information out there that helps a seller understand what to do to stage the outside of a home as there is to stage the inside. Which is unfortunate because […]

From when we were just little kids we were taught there is a difference between what is right & wrong and what is good & bad. While these initial lessons of life had to do with basic relationship skills and behaviors, as we got older, we expanded in our awareness of good & bad, right […]

When the real estate market was hot, the practice of tearing down small outdated houses to build modern new homes was a popular practice taking place all over the USA. In some communities the resulting homes, that grew on the land where a small and ordinary once sat, were grand masterpiece properties. Builders learned that […]