The way many Realtors and home sellers rely on pricing as a marketing strategy for home selling is not entirely all it is cracked up to be. Believe it or not there is a simple yet profound parallel lesson both Realtor and seller can gain from the way Lay’s potato chips are packaged, priced, marketed […]

The way many Realtors and home sellers rely on pricing as a marketing strategy for home selling is not entirely all it is cracked up to be. Believe it or not there is a simple yet profound parallel lesson both Realtor and seller can gain from the way Lay’s potato chips are packaged, priced, marketed […]

Even though America is a consumer society, it’s an odd fact that the typical home seller does not view their property as a product for sale in a marketplace. Because this is so, many home’s sales end up languishing. But this need not be the case.
Basic old fashioned marketing principals teaches that how a […]

Even though America is a consumer society, it’s an odd fact that the typical home seller does not view their property as a product for sale in a marketplace. Because this is so, many home’s sales end up languishing. But this need not be the case.
Basic old fashioned marketing principals teaches that how a […]

Earlier this week I received a phone call from a desperate a home seller looking to home staging as marketing solution that would help finally sell his $499,000 town home… that had been on the market for over 1½ half years. Right from the start, the caller was frank and wanted to make sure I […]

Earlier this week I received a phone call from a desperate a home seller looking to home staging as marketing solution that would help finally sell his $499,000 town home… that had been on the market for over 1½ half years. Right from the start, the caller was frank and wanted to make sure I […]

Are you having a hard time determining where to start your own home staging and just what exactly are the best home staging tips? Well… I feel your pain and totally understand.
When I Googled the phrase “home staging tips” today my search I ended up with 29,300 results. WOW, if you even ask this home […]

Are you having a hard time determining where to start your own home staging and just what exactly are the best home staging tips? Well… I feel your pain and totally understand.
When I Googled the phrase “home staging tips” today my search I ended up with 29,300 results. WOW, if you even ask this home […]

CURB APPEAL… well I am sure every home seller has heard about how important it is. But the truth is there just is not as much information out there that helps a seller understand what to do to stage the outside of a home as there is to stage the inside. Which is unfortunate because […]

CURB APPEAL… well I am sure every home seller has heard about how important it is. But the truth is there just is not as much information out there that helps a seller understand what to do to stage the outside of a home as there is to stage the inside. Which is unfortunate because […]