While those of us at Real Estaging have seen first hand just how home sellers have come to enjoy numerous unexpected benefits of staging. The 2 primary reasons sellers initially still choose to hire a stager is they hope to sell their property faster and/or for more money. However, there is yet another positive reason, […]

While home staging does entail some visual creativity, in actuality it also requires a bit of merchandising and a few marketing “tricks” to get the job done. Unlike the practices of interior decorating, re-design, or even traditional interior design, much of what home staging is that it is the creation of an illusion of a […]

Just what kind of power and impact Active Rain, the online real estate network, is capable of is definitely been proven. Almost daily, one can log on and read great posts crediting it in countless ways for helping create success in so many ways for some many professional that are employed in the Real […]

My mother always told me that ‘a spoonful of honey will catch more flies than a gallon of vinegar.’ I sure needed her advice to convince the next door neighbour to STAGE her house before she listed it. With stuffed road kill owls hanging from the entrance ceiling, poorly painted maroon walls in […]

Today, is the third anniversary of my first home I ever staged. So, I thought I would reveal the back-story behind my own first home staging experience and how it proved to ME that home staging really works.
Back in March of 2004, after I had completed my studies in interior design at Harrington College of […]

Observations of a wild Home Stager - by Jackson West
As a home stager, I secretly growl with frustration when I encounter vacant homes sitting on the market. Many of these listings lie dormant for extended and unnecessary lengths of time. Top Realtors and leading builders agree that selling an empty home is much […]

(This is Part 4 of a 4 Part Series on Home Staging Transformations. Links to posts 1-3 are below.)
I happen to know among clients, builders & developers, home selling professionals, and even stagers that there are polarizing opinions on a controversial topic in our industry. When asked”¦ everybody is quick to chime in and share […]

The circle: Everything comes full circle.                 What goes around comes around.                 The wedding ring ““ symbol of commitment                  I was talking to a real estate professional recently and she was astounded to learn how much I knew about the industry as well as how much research I do.  She knew I am in the staging […]

This past November I took a business trip to China. I traveled there because the professional designer side of “me” was required; however to my surprise the personal side of “me” was profoundly impacted.
It just so happens that when I was in China, I visited both Hong Kong and a city called on the mainland […]

Spring has sprung, and the Marchbreak meltdown has begun. The Stratford area is seeing a lot of spring signs today while looking through my sunglasses, the snow is melting into the Avon River and along with the extra bright sunshine, things are beginning to heat up. Throwing away the snowbrush is my salute […]