Since the launch of ByTheOwner.com’s New Homes website in March 2007 (newhomes.bytheowner.com), Ontario new home builders have taken advantage of this great new marketing tool! Many new home builders in Ontario, such as Valleyrauss Homes, Freure Homes, Mason Homes, Sunlight Heritage Homes, Sun Point Homes, Chris & Sons Builder’s Lmt, Fabbian Fine Homes, Stonecroft Homes, […]

One of the most important features of becoming a CSP for me was in knowing that the company provides not only valuable resources but also promotes support between CSP’s. I was fortunate enough to be on the receiving end of such support on a recent trip to Vancouver. After arranging my trip, I […]

ByTheOwner.com has recently studied the results of advertising in newspapers and magazines vs advertising online. The results indicate that internet advertising is more effective than using newspaper or magazine. One source studied was the Toronto Star. 20 different classified examples were studied and the conclusion was that placing a classified ad in the Toronto Star […]

To get the sleek, organized spa look for your storage space in the bathroom or linen closet try the following tip. Visit your local dollar store and buy a roll of brown craft paper. Gather three or more cardboard boxes of the same size if possible. Wrap each box with brown craft paper, […]

If your home has been on the market for a while and you’ve had more traffic through your house than the entire time you have owned your home, you may be wondering what is wrong with your home. Why don’t potential buyers see that your property would be perfect for them? […]

While it was NOT the intent to create controversy with my initial blog post on Active Rain entitled “Was Barb Schwarz the ‘INVENTOR’ of Home Staging“, somehow it did cause issues to swirl to the surface. And in all this there lies a lesson for ANYONE who writes a blog.
First let me be clear […]

Any writer will tell you that it’s inevitable that as a writer you WILL come to a point where you search for that one “right word” that clearly conveys exactly what you are trying to say. Finding right words is critical to communicating an accurate message… and ultimately establishing one’s credibility. Your words are a […]

The number one recommendation of a staging consultation is usually DE-CLUTTER. A very daunting task for some clients. From a staging point of view the purpose of de-cluttering is to avoid destracting a buyer from your homes desirable selling features with an excess of your personal treasures (or junk) on display. […]

(For a clearer larger version, click on the image above)Every year large builder/developers all across the country invest millions of dollars to construct, design and install lovely & lush model homes. Why? It is pretty simple”¦ models sell homes. As one would expect, a model is a great tool to help a potential buyer figure […]

Ask any Realtor and they’ll tell you”¦ first impressions matter. But besides home sales there are other times where first impressions count. So to demonstrate the importance and result of home staging, I thought I would do some staging in one of those “other places.” Considering that the home page of a website is like […]