Click here to read a short conversation about how little value buyers/sellers often place in realtors.
I think the problem is that realtors, like all the marketers out there, are dependent on controlled marketing messages. “I want to control what people hear about me.” In an online world —- where blogging, wikis, social applications/networking, etc. are […]

I have been looking into Openid. So far I can not decide to add or not to add the support for openid to nestery.com. It may be useful but on the other hand more options just confuses users more.
Has anybody added openid to their website and found it to be the time well spent?

As we expected, we’re getting some pretty strong resistance from realtors who don’t want to be put on the line personally…. (Check out the comments on this Edmonton real estate blog, where I [Joanna] am discussing our site with a few other interested parties.)
To be clear: What-Customers-Say.com is not a site for rating whether you […]

Fizber.com Advice on Selling Homes in the Fall
With the children going back to school and holiday season fast approaching, it is not surprising that looking for a buyer a property will be so much more challenging. But there are some changes home sellers can use to make their home show better in the fall than […]

Maybe it was your grandmother’s house in the woods, or the tiny apartment your best friend lived in right out of college, but most of us have been to at least one place that was so cozy, comfortable, and inviting you just instantly felt at home.
What was the secret to its appeal? And how comfortable […]

1. Build a Quality WebsiteThink of your website as “Web Marketing Central.” It’s the all-important centerpiece to your online marketing strategy. Build as much value into your website as possible. Load it up with helpful content, articles, listings, real estate news, mortgage calculators, etc.
In web marketing circles, this is known as making your website “sticky.” […]

A real estate marketing story. John and Jane have just seen a listing photo of a home that matches their needs. It’s within their price range, and it has all the features they want.
Now, continuing in the process, they read the details. They read what you’ve written to describe the house. This is when your […]

Welcome back to Photo Friday - my little way of taking a break from San Francisco Real Estate and instead blogging about our great City’s past instead. All photos are published with permission from the San Francisco History Center and San Francisco Public Library.
The word around the weather channels is that this weekend is going to […]

Hat tip HP

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Lehman Brothers, the ailing Wall Street I-bank, is cutting up to 1,500 jobs in the face of the ongoing credit crisis. Not surprising as Lehman made the biggest bets in subprime during the boom and has massive exposure to further losses on its loan portfolio.
From the Wall Street Journal (subscription req’d):
An […]